Does your e-commerce site have site search function? Did you know that site search could increase your conversion rate upto 5x?
There are upto 30% of visitors who use the site search box on e-commerce sites and that each user shows his intent to purchase the item by entering the name or code of the products.
Using a site search function on your e-commerce site can be highly beneficial and usually result in greater conversion. As Customers are always in search of quick and accurate results from search engines, they will expect the same experience on e-commerce sites.
Here are some tips and examples showing that how can you improve your site’s search for better results.
Highlight Your Search Bar
The search bar is the start of the journey on your e-commerce site as it offers a starting point for a customer to explore products on your site. A good strategy to highlight your search box is to use contrasting color from that of the site. This will help draw customer’s attention to the search bar prompting them to start their purchase journey. You can also put action based text inside the box for example, “I’m searching for”.
This gives visitors an intuitive way to start typing in the search box.
Place A Site Search Bar On Each Page of the Site
A site search bar on each page of the site makes it easy for customers to search for different products at any point in the journey of their purchase. Take note that you should not place a site search box on the checkout page, as it can distract the customer when he is making a purchase.
Use Intelligent Auto-Complete
Auto-complete is a great time saver for customers when they search on the site. It offers suggestions to users when they enter a few characters into the search bar. Auto-complete tool speeds up the search process for customers, because it completes the search query for them without having to type the entire keyword. It also helps customers avoid misspellings.
Autocomplete increases overall conversion rate of the site and increases sales upto 4x.
Improve Your Search Relevancy
The search function on your site should provide relevant results to the customers. It is important to understand the high intent searches or long tail keywords that customers search with. For example, if a customer searches for ‘brown leather jacket’ do not show him brown leather shoes or leather jackets (of any other color) etc. A customer who searches with long tail keywords is a hot lead, because most likely the customer has the product in mind and is ready to buy if he is shown the right product.
It’s important that your search engine has a sophisticated algorithm that understands these keywords and is intuitive to show the relevant results.
Don’t Forget Mobile!
Did you know, mobile usage grows 58% year over year!
As mobile usage on e-commerce site is getting more popular, it is essential for every ecommerce retailer to provide a consistent and seamless shopping experience. Make sure you optimize your site search for your mobile sites that is responsive and is user friendly.
Analytics For Site Search
You can connect google analytics account to your site search and have a list of every keyword that people search for on your site. You will get to know exactly what is missing on your site that customer is looking for and what they have trouble finding.
This will make sure that your store is able to provide the customers what they want and you can go a long way towards building a profitable e-commerce business.
These tips will help you go a long way in increasing conversions and giving the right site search experience to customers. What are you doing to optimize your site search? Are there any additional insights you want to share for site search? Let me know in the comments below!